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Preparing Your Business for Sale: What to Do One to Three Years Out

3 min read

The work you do before you sell often matters more than anything you do during the sale. Buyers pay for businesses that are easy to understand, easy to verify, and able to run without the owner. Each of those takes time to build.

If you think you might sell in the next one to three years, these are the steps that tend to make the biggest difference.

1. Get your financial records in order

Buyers will ask for at least three years of financial statements and tax returns. They'll compare the two closely.

  • Work with a CPA to produce clean, consistent monthly statements. Accrual accounting is preferred because it matches revenue to the work that produced it.
  • Separate personal expenses from business expenses. If you keep some personal costs in the business, document each one so it can be added back.
  • Track revenue by customer, service line, and location if you can. Buyers will want to see where your money comes from.
  • Consider a CPA review of your statements. It costs more than basic bookkeeping, but it gives buyers more confidence.

2. Make yourself less necessary

This is the single most valuable change most owners can make. If the business depends on you to sell, estimate, schedule, solve problems, and keep key customers happy, a buyer is taking on a lot of risk.

  • Identify the two or three people who could run day-to-day operations, and give them real authority.
  • Hand off customer relationships gradually so clients know and trust your team.
  • Write down how things get done: estimating, scheduling, hiring, safety, billing.
  • Take a real vacation. If the business runs well while you're gone, that's proof a buyer can see.

3. Strengthen recurring revenue

Revenue that repeats is worth more than revenue that has to be won again every time. Look for ways to turn one-time customers into ongoing ones: maintenance plans, service agreements, seasonal contracts, or memberships.

4. Reduce customer concentration

If a single customer accounts for a large share of your revenue, a buyer will worry about what happens if that customer leaves. Broadening your customer base before a sale lowers that risk. Where you do have major customers, written contracts help.

5. Take care of your people

Your team is a big part of what a buyer is paying for.

  • Make sure key employees are paid fairly and have reasons to stay.
  • Consider retention bonuses tied to staying through a future sale.
  • Keep employment records, licenses, and certifications current.

6. Clean up the details

Small problems found during due diligence can slow a deal down or reduce the price.

  • Review leases, vendor agreements, and customer contracts. Note anything that requires consent to transfer.
  • Confirm that business licenses, permits, and insurance are current and in the company's name.
  • Resolve outstanding disputes or legal issues where possible.
  • Catch up on deferred maintenance for vehicles, equipment, and facilities.
  • Make sure the company owns its website, domain, phone numbers, and software accounts.

7. Know your number and your goals

Before you talk to buyers, decide what you need from a sale and what matters to you beyond price. That might be your employees' future, your company name, or how long you're willing to stay on. Clear goals help you judge offers quickly and confidently.

8. Build your advisory team early

A CPA, an attorney with business sale experience, and a financial planner can help you plan for taxes and structure long before an offer arrives. Some tax planning only works when it's done well in advance.

Start now, even if you're not sure

None of these steps are wasted if you decide not to sell. A business with clean books, a strong team, and less dependence on its owner is more profitable and easier to run. It also gives you more options.

If you'd like a second set of eyes on where your business stands today, start a confidential conversation with us.

This article is for general education and is not financial, legal, or tax advice.

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